Brand Management (HND Business Module)
Start Date: 21st January 2021
Day: Thursday
Time: 6pm - 9pm
Duration: 16 weeks
Cost: £499
Course Overview

This module will give you a comprehensive overview of brand management, starting with why brands are important and how they are formed, through to measuring brand value and managing a portfolio of brands over time.

This unit is designed and structured to give you an end-to-end understanding of brand management. It explores a range of tolls and techniques that can be employed to maximise brand value.

What will I learn?

By the end of this unit a student will be able to:

  • Demonstrate understanding of the importance of brands to modern business, what they are and what how they add value to a proposition
  • Demonstrate an understanding of how a brand is built and managed over time using business models
  • Discuss how companies manage reputational damage to their brand
  • Analyse how brands are organised in portfolios and how brand hierarchies are built and managed
  • Evaluate how brands are leveraged/extended over time domestically and internationally
  • Evaluate techniques for measuring and managing brand value over time

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